I would have never believed way back in 2007 that an experimental WordPress install on a sub-domain of my design portfolio would become my entire livelihood. It’s now 10 years since the Spoon Graphics Blog was launched, and both the website and my life have changed dramatically over the last decade. Every April I share some behind the scenes insights, which document my site’s growth and the opportunities that came from it. Last year I talked about how my website redesign resulted in a huge growth in newsletter subscribers, so let’s take a look at the latest stats and figures.
I always start these anniversary posts with links to my previous yearly celebrations. It’s interesting to go back and see how my blog has progressed:
- Spoon Graphics Turns 9 – The Growth Was Incredible This Year
- Blog.SpoonGraphics Turns 8 – Onwards and Upwards
- Blog.SpoonGraphics Turns 7 – Surviving the Apocalypse
- Blog.SpoonGraphics Turns 6 Years Old – Staying Fresh
- Blog.SpoonGraphics Turns 5 Years Old – Thank You!
- Blog.SpoonGraphics Turns 4 – A Look Back in Time
- Blog.SpoonGraphics Turns 3 – Win Yourself a Poster!
- Two Years of Blog.SpoonGraphics
- One Year of Blog.SpoonGraphics
A Decade of Blogging!
These ten years have definitely gone fast! I often come up with tutorial ideas but think to myself “I’m sure I covered that subject just a few months ago”, only to find that it’s actually years since the post went out. The main challenge I face these days is thinking up new post ideas each week. I just hope I can find enough inspiration to last another decade!
One important lesson I’ve learned is to continuously evolve my site to keep up with technological trends and changes. When I started this blog, ad revenue was my primary source of income, but that has drastically reduced over recent years. I’m just glad I planted some additional seeds in the form of my Access All Areas membership, the email newsletter and my Spoon Graphics YouTube channel, which have developed sources of income to replace what has been lost in ad sales.
I want to take this opportunity to express my huge gratitude to all my readers. Without a loyal audience it just wouldn’t be feasible to keep this site going, so I appreciate everyone who enjoys my content, becomes a premium member and purchases a deal I recommend. An exceptionally big shout out goes to all you veterans who have been around since the early days!
Average Stats of Late
Traffic change: -5.36%
Top Content: 20 Free PSD Templates to Mockup Your Poster Designs (2014) & 15 Free PSD Templates to Mockup Your T-Shirt Designs (2014)
Email Subscribers: 122,422 (up 31% from 2016)
YouTube Channel Subscribers: 125,940 (up 225% from 2016)
Highest Traffic Peak: Tuesday November 11th 2014 – 44,592 visitors (How To Create a Realistic Painted Effect in Photoshop)
Traffic is still on the decline overall, down 5% from last year. I assume this is down to periodic changes in the Google algorithms that cause older posts that used to receive a lot of attention to drop off the search results, as well as general changes in people’s social media habits. Traffic referred from StumbleUpon, Facebook and Twitter is nothing compared to the serious traffic spikes they caused in 2012, although one exception is Pinterest, which is showing a gradual increase in referrals.
There’s been no change when it comes to my top content. Those two cited posts have been at the top of the chart for many years, although it’s strange that they have switched places this year! My highest traffic peak remains unchallenged from November 11th 2014. Traffic spikes are pretty much non-existent these days, with the best attempt in 2016-2017 being a slightly higher than average 25,953.
It’s great to see my mailing list still growing, even though the daily subscribers figure has declined slightly, from 200 to around 130 per day. My Spoon Graphics YouTube Channel has been exploding this past year, with subscriber stats passing the 100k milestone in January. Comparing daily YouTube views with daily website visitors, my channel traffic isn’t far behind at around 17,000 views per day.
Powered by: WordPress
Hosted on: 4GB VPS
Server location: Dallas (IBM Bluemix)
Monthly bandwidth: 8TB
My server setup has been reliable since it was upgraded in 2014, just the monthly bandwidth use has increased, spiking a couple of times to 10TB per month. One change that is currently in the works is the addition of an SSL certificate to switch over to https. The latest browser versions these days display warnings on insecure password fields, so the SSL will sort that out whilst also giving me the ability to expand the payment gateway options for my Access All Areas memberships in the future.
10 Year Anniversary Facts & Figures
Since this year marks a big milestone, I thought it would be interesting to dig out some mind blowing statistics from the lifetime of Spoon Graphics.
Total Number of Visitors: 59,543,112
Total Number of Pageviews: 116,723,689
Total Number of Comments: 22,041
Total Number of Blog Posts: 1,082
– Of which Tutorials: 246
– Of which Articles: 164
– Of which Freebies: 119
– Of which Premium Resources: 249