Whatever happened to the good old fashioned brand mascot? There aren’t many companies these days that have a cute cartoon representative! The only exception might be modern eSports logos, as showcased in one of my previous inspiration posts, but the visual style has evolved from the fun and friendly classic cartoon into strong and powerful, vector art. Fans of the retro design style will be happy to know that there still are some designers out there creating classic mascot characters to accompany their vintage brand identity designs. In today’s inspiration showcase I feature 40 nostalgic logo designs with retro mascot characters. Admire the different old-school art styles inspired by mid-century or the even earlier rubber-hose cartoon aesthetics.
PigFloyds T-Shirt Design by Travis Pietsch
Canadian Crawlers by Travis Pietsch
BadUtility Workwear by Travis Pietsch
Charley Mascot by Matthew Cook
Bold Flavors by Matthew Cook
CMPTRULES X STEPART Label by cmpt_rules
Burger Zone by Ovcharka Industries
Hardboy Club by Monkey BEN
Magic Power Court by Monkey BEN
Highballcatcher by Monkey BEN
WINDPROOF by Monkey BEN
Hello Dribbble by Monkey BEN
Hotdog Batter by Monkey BEN
Old Town Pizza by Brethren Design Co
Hole Up! American Pale Ale by Luke Harrison
Banger’s by Zachary Wieland
Pizza + Beer by Zachary Wieland
Boxwood Biscuits by Greg Davis
Ottawa Gatineau Painting by Alan Oronoz
Oronoz 2018 by Alan Oronoz
Kanga Coolers by Chris Ganz
Dachshund by Michael Penda
Fed-Up Club Mascot by Nader Boraie
Devil’s Lake Satans by Gregory Grigoriou
Big Fly Opening Day by Bryce Reyes
Crawfish Boil by Bryce Reyes
Keep Your Head Up by Jesse Taylor
Hot Damn Dogs by Quwade
Iron Lad by Paul Simon
Crookoo Running Team by TOONER Studio
Homer Cat Baseball Team by TOONER Studio
Knead & Chop by Graph Uvarov
Basilio Blacks by Joe Snow
Tallboy Games by Ty
Good Boy Co. Branding by Ivan Schettino
1947ind by MGNG!
Make It Work by Jon Trese
Unstoppable by 123Klan
Useful resources to create your own!
Do you feel inspired to create a retro mascot character logo of your own? Check out these useful tutorials and resources for creating cartoon and character designs:
Wow. The pig slinging pig intestines around is really gross. Not a fan of happy cartoon turkeys selling dead turkeys, etc. Seems bizarre.