Logo designs for the teams of popular American sports such as Football, Basketball and Hockey all follow a recognisable style that incorporates a mascot illustration with strong type and vibrant colours. Over recent years the emergence of eSports has also resulted in this style being replicated for teams in the gaming industry. From thousands of logo designs for teams around the world, I’ve picked out the designers who have paid particular attention to detail by presenting their emblem designs as a complete brand identity across apparel, sports equipment and the team kit.

Raiders Team Logo by Denis Davydov

Raiders Team Logo by Denis Davydov

Leopard Logo by Denis Davydov

Leopard Logo by Denis Davydov

The Kings by Denis Davydov

The Kings by Denis Davydov

Kings of Urban by Denis Davydov

Kings of Urban by Denis Davydov

Team Turquality by Denis Davydov

Team Turquality by Denis Davydov

Nifters by Denis Davydov

Nifters by Denis Davydov

Team Phalanx by Jeremy Nelson

Team Phalanx by Jeremy Nelson

Arctic Dash by Jeremy Nelson

Arctic Dash by Jeremy Nelson

Arcoverde Templarios by Dayvid Freitas

Arcoverde Templarios by Dayvid Freitas

Alfa Desbravadores by Dayvid Freitas

Alfa Desbravadores by Dayvid Freitas

Basquete Mogi Das Cruzes by Dayvid Freitas

Basquete Mogi Das Cruzes by Dayvid Freitas

Bulls Potiguares by Kaleo Melo

Bulls Potiguares by Kaleo Melo

Carolina Panthers Rebrand by Brandon Williams

Carolina Panthers Rebrand by Brandon Williams

Siam Dragons by Yury Orlov

Siam Dragons by Yury Orlov

Abu Dhabi Scorpions by Yury Orlov

Abu Dhabi Scorpions by Yury Orlov

Furious Gaming by Yury Orlov

Furious Gaming by Yury Orlov

Team Finland Rebrand Concept by Miika Kumpulainen

Team Finland Rebrand Concept by Miika Kumpulainen

Minnesota Timberwolves Rebrand Concept by Miika Kumpulainen

Minnesota Timberwolves Rebrand Concept by Miika Kumpulainen

National Finnish Lacrosse Team Identity by Miika Kumpulainen

National Finnish Lacrosse Team Identity by Miika Kumpulainen

Deep Contact by Derrick Stratton

Deep Contact by Derrick Stratton

Attack Chopper by Derrick Stratton

Attack Chopper by Derrick Stratton

Dexxon Gaming by Derrick Stratton

Dexxon Gaming by Derrick Stratton

Fantasy Warriors by Derrick Stratton

Fantasy Warriors by Derrick Stratton

Royal Lion Mascot by Derrick Stratton

Royal Lion Mascot by Derrick Stratton

Spartan Tactical by Derrick Stratton

Spartan Tactical by Derrick Stratton

Dragons by Derrick Stratton

Dragons by Derrick Stratton

Alive by Derrick Stratton

Alive by Derrick Stratton

SuperLex 26 Racing by Derrick Stratton

SuperLex 26 Racing by Derrick Stratton

Wolves Mascot by Marko Berovic

Wolves Mascot by Marko Berovic

Lion Mascot by Marko Berovic

Lion Mascot by Marko Berovic

Frosty Brand by Rory Seaton Malgas

Frosty Brand by Rory Seaton Malgas

Killer Sports Team by Rory Seaton Malgas

Killer Sports Team by Rory Seaton Malgas

Raptor Gaming by Rory Seaton Malgas

Raptor Gaming by Rory Seaton Malgas

Roar E-Sports by Mateusz Putylo

Roar E-Sports by Mateusz Putylo

WADS Branding by Mateusz Putylo

WADS Branding by Mateusz Putylo

Inzervio E-Sports by Mateusz Putylo

Inzervio E-Sports by Mateusz Putylo

Mammoth by Stanislav

Mammoth by Stanislav

Mister Pronka by Stanislav

Mister Pronka by Stanislav

GGMU by Stanislav

GGMU by Stanislav

Phantoms by Stanislav

Phantoms by Stanislav

High Country Grizzlies Football by Andrew Bryan Mondejar

High Country Grizzlies Football by Andrew Bryan Mondejar

eSports Logo by Ernesto Q

eSports Logo by Ernesto Q

La Batcave by Ernesto Q

La Batcave by Ernesto Q

eSport Logo Mascot by Ernesto Q

eSport Logo Mascot by Ernesto Q

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14 Comments

    • I’ve featured Fraser Davidson on my site before. A lot of his recent work is uploaded as GIFs or just the logo graphic which didn’t fit with the presentation style shown in this post. I definitely recommend checking out his Skillshare class on sports logos though!

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  1. Good stuff, but I 100% agree with Luc. Fraser Davidson’s work should be featured here. He’s an industry leader in this style.

    (0)
  2. Ey, Chris! Great complitation! Thanks for sharing. I’m from Argetina and we’re huge fans of soccer, you know. So I bring to you this account on Twitter about our teams and their respective insignia: twitter.com/NFLPARATODOS
    I’ve to tell i’m not part of that, but i’m a passionate follower of design.
    Have a nice day!

    (0)
  3. Great selection!

    What do you call this type of illustration? I mean, is there a specific name for this kind of art so that I can research more later on?

    Thank you in advance!

    (0)

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