In this week’s question time video I talk about the file formats and resources designers should think about giving to their logo design clients once the project is completed.

This week’s questions

I’ve been a freelance designer for a few years now, but am curious to know what files and formats you and other designers give to clients who you designed a logo for?

Links from the video

My Cyprus holiday montage

Brand Guidelines template

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If you have a question you would like to submit for an upcoming episode add it to the comments below, or send it to me on my Formspring account.

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  1. For a logo concept, I develop and then supply at least 1 color version, a black on white version, & a white on black version. The source formats are then supplied in .pdf, .eps, and a few .pngs and .jpg’s are rendered out for quick web use.

  2. Well, as Adam said, the concept I give to the client as a simple jpg, usually in 3 colors, black, white and gray (background).

    As a final delivery I alway’s ask the client, what it will be used for in the nearest future, and then prepare the format needed, but I try to give my client not everything in this why making sure that he will come back to me, when he will need something done. This opens me an oportunity to offer him my services second time (depend’s on the need’s).

    P.S. Awesome blog !!!

  3. I usually give a PDF because they an open it and understand that… If I send AI or EPS they always say “I couldn’t open that.” Sometimes I do a multi-page vector PDF with black and white, greyscale, full color with highlights dropshadow and gradients, and a basic color version. I often add notes about the original fonts and CMYK, Pantone, and or Hex colors. I will also send a larger PNG for each with transparent background, and the original EPS files. I zip it all and usually keep it on Dropbox with a unique public download URL.

  4. Great advice.
    PDF and JPG are good formats as clients and printers can view both formats.

  5. Wow!! Thank you for your logo tutorial very nice, I learned a lot. I ‘am hoping for more tutorials about design so that I can enhance my design. And my client can satisfy my work.

  6. thanks for the great article!!

    I usually include a .PNG version of the main logo without a background, then about 5 variants of the logo colours etc in .JPG format. i also include a text file in the zip with an explanation of when to use the different file types and maybe a note offering a pack of more variants of the logo for a fixed price.

    If I am feeling really nice i will send over a free desktop background or Facebook cover with their branding.

  7. Normally when we create the formats to client, we will do it with as what listed in the following:
    – JPEG (low & high resolution)
    – PNG (low & high resolution)
    – Ai
    – PDF
    – FB & Twitter usable version
    – Email signature size (around 4KB)
    – Any other formats that client requested before hand

    • The same files as you said… except the FB, and twitter.. but i can imagine.. why these would be needed as time passes by..

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