The whole lifestyle and adrenaline packed action of extreme sports flows into the design and marketing that's involved with the sport making for some fantastic inspiration for designers. In the modern world this unique style is spread onto the web making for some distinctive website designs, let's take a look at a collection of mainstream examples and pick out the common trends of the industry.
Despite a wide variety of websites promoting completely different brands, products and sports there are some common traits that stand out. Here are the three main ingredients I think make extreme sports design so good!
Cutting edge photography is a key aspect of the industry that captures both the action and the raw lifestyle of the sport. Many of the sites make great use of huge photography as part of the design that generates huge visual interest and takes you right into the scene.
Video and Flash
With widespread support for video and flash nowadays, sites are making the most of the technologies. Interactive interfaces and moving imagery bring some interaction to the website allowing the user to experience the excitement first hand.
Creative Graphic Design
The extreme sports industry has always been open to creative design and illustration. This inspiring design work also makes its way into the website design with great visual imagery and typography making up large parts of the interface.