Thanks to the increase in popularity of microbreweries the packaging for craft beers has become a new canvas for designers and illustrators to work their magic. Independent brewers rely on the branding of their product to stand out, which results in some really creative designs for us to enjoy. In today’s post I showcase 30 brilliant beer bottle labels and packaging designs that are full of character, with the kinds of cool lettering and illustrations you just don’t see on the mainstream brands.

Maven Craft Beer by Rudi de Wet Studio

Maven Craft Beer by Rudi de Wet Studio

Beer & Cider by Karoly Kiralyfalvi

Beer & Cider by Karoly Kiralyfalvi

Le Chat by Isabela Rodrigues

Le Chat by Isabela Rodrigues

Otto Beer by Plus Minus

Otto Beer by Plus Minus

PangPang Brewery by Snask

PangPang Brewery by Snask

Serpent Cider by Hired Guns Creative

Serpent Cider by Hired Guns Creative

Oast House Brewers by Insite Design

Oast House Brewers by Insite Design

Deep Love by Ostecx Créative

Deep Love by Ostecx Créative

Tru Bru Bottle by Epic

Tru Bru Bottle by Epic

Galana Craft Beer by Modesto Granados

Galana Craft Beer by Modesto Granados

Prohibida Craft Beer by Modesto Granados

Prohibida Craft Beer by Modesto Granados

Jack Black’s Beer by Dan Good Design

Jack Black's Beer by Dan Good Design

Brasserie du Château by A3 Studio

Brasserie du Château by A3 Studio

Cale Brewery by Suizopop

Cale Brewery by Suizopop

Tresor Brewery by Tyler Kruger

Tresor Brewery by Tyler Kruger

Kada Brew by Marko Danilovic

Kada Brew by Marko Danilovic

Shilling by Moodley

Shilling by Moodley

Rare Barrel by Mackenzie Freemire

Rare Barrel by Mackenzie Freemire

Brooklyn Red by Grace Kuk

Brooklyn Red by Grace Kuk

Junction Brewing by Matt Erickson

Junction Brewing by Matt Erickson

Martínez Brewing Co. by Ramón Martínez

Martínez Brewing Co. by Ramón Martínez

Bottcher Brewing Co. by Dustin Schiltz

Bottcher Brewing Co. by Dustin Schiltz

Ex Fabrica by H-57 Creative Station

Ex Fabrica by H-57 Creative Station

Night Owl Brewery by Missy Scharlow

Night Owl Brewery by Missy Scharlow

Made in PA by Zach Beresh

Made in PA by Zach Beresh

Shipwreck Oak Barrel Stout by Zia Somjee

Shipwreck Oak Barrel Stout by Zia Somjee

Rudy & Billy by Near Nosis

Rudy & Billy by Near Nosis

Thirsty Turtle by Daniel Plasa

Thirsty Turtle by Daniel Plasa

Keane Brewing by Onokono

Keane Brewing by Onokono

IndHed Craft Beer by IndustriaHED Co.

IndHed Craft Beer by IndustriaHED Co.

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35 Comments

  1. Thanks for this mouth-wwatering collection Chris.

    It often intrigues me when the design for a product is so far removed from expectations that it just doesn’t speak the product.

    I’m thinking of Le Chat. Apart from the bottle shape it has none of the usual signifiers to anchor it as a beer.

    Does this make it clever, unique, special? Or does it present a barrier?

    For me the jury is out: it looks great but does it work?

    James

    (7)
  2. Chris, thank you for these. Lots of great inspiration here. These guys obviously worked hard on these and it shows. I can’t pick a favorite but I will say when I saw the Otto bottle it really struck me. Some of the other designs are much more complex and “cool” so to speak, but something about Otto just makes you go “wow”. Even though, I still don’t think I can say I have a favorite. I’m not sure how my brain reconciles those two thoughts…

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  3. It’s a very interesting collection. You should check “Sovina” bottles, it’s an arthesanal beer from Ponte de Lima, Portugal. They have a really interesting design.

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  4. Thanks for sharing your designs they are all pleasant to the eye but Otto and Shipwreck stand out according to me!

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  5. I work part time in a craft beer pub and concur, craft beer is a revolutionary shift in favour of design. And tastes superb.

    Nice round up, Chris. Inspiring!

    (0)

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