Developing a brand identity involves more than just making a logo design. Research into the company’s values is necessary to collect inspiration from which to draw ideas. Concept sketches are then developed into a visual identity that represents the brand, which consists of not just the logomark, but also a complementary colour scheme and typography that provide consistency across the entire brand image. Rather than presenting just the final logo graphic in their portfolios, the designers featured in today’s showcase have produced thorough case studies that completely breakdown their brand designs. See how they neatly present the concept alongside stationery mockups and examples of real life usage.

interastar by Necon

interastar by Necon

BEUNIT by Ollestudio

BEUNIT by Ollestudio

Validbox by Motyf Studio

Validbox by Motyf Studio

Fortune Step by Sheen Young

Fortune Step by Sheen Young

BKK Logos by Hidden Characters

BKK Logos by Hidden Characters

Worken Identity by Paola Flores

Worken Identity by Paola Flores

4Decision by Joy Intermedia

4Decision by Joy Intermedia

Costella Empreendimentos by Estudio Alice

Costella Empreendimentos by Estudio Alice

Wyre Branding by Ramotion

Wyre Branding by Ramotion

Volusion Brand Identity by Ramotion

Volusion Brand Identity by Ramotion

Veranda by Marka Network

Veranda by Marka Network

Annecy by Grapheine

Annecy by Grapheine

Gaia by Marka Network

Gaia by Marka Network

Neostalgia by Marka Network

Neostalgia by Marka Network

Jalan Surabaya Antique Market

Jalan Surabaya Antique Market

Charly Gusto by Mubien Studio

Charly Gusto by Mubien Studio

Palm House by The Seventh Art

Palm House by The Seventh Art

Aracely Melendrez Arquitecto by Roberto Melendrez

Aracely Melendrez Arquitecto by Roberto Melendrez

Extrajet by Alphabet

Extrajet by Alphabet

Origami by Mohammed Mirza

Origami by Mohammed Mirza

Semet Identity by Mohd Almousa

Semet Identity by Mohd Almousa

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21 Comments

  1. that’s all cool am,azing design process and very talented designer i’ve ever seen.. I hope you to upload tutorial on Youtube about logo process design and brainstorming idea for logo project ? ,.
    Hope you answer… Thanks :)

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  2. This goes to show the amount of thought and dedication that is put into designing logos. They’re not just logos but rather the birthchild of a creator.

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  3. This is one fine article worth bookmarking as a brand design resource. Great designs with fantastic color schemes and top class typography. Thanks a lot for sharing :)

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  4. Ohhh MG you are amazing !! Wonderful, fantastic and beautiful works. Where you studied? Im from Puerto Rico and I did my Master Degree in Pratt institute, my favorite designs are Corporate Identity but a long time I dont work, I really like a lot your Corporate Identity works, my works are junk next to yours. I wich to meet you and see your other works. Continue like that, you’re going to get far away. GOD BLESS YOU.

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  5. that is Awesome…! a true brand identity is such like that. This makes your costumes really amazed at your creativity. By the way, who is the mighty designer behind all this,. thanks

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