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76 Comments

  1. pibo says:

    a real working-process :)
    - thankyou!

  2. Daniel says:

    Great post, I love how you have broken down your process for us to see! (And I really dig the final logo, too.) Thanks for sharing!

  3. Andrew says:

    Nice post Chris. I use a similar process, thanks for breaking it down!

  4. Excellent article. Logo design has always been something I wanted to really work on – this is just another great article to add to the toolbox.

  5. Casey says:

    I’ve really enjoyed these tutorials. As primarily a video editor, I am fairly new to this form of design. I’m in the process of trying to figure out a brand for myself and I appreciate the time you put into making this information available.

  6. Hey Chris,

    Great to see some sketching, and excellent choice of typeface. Clarendon is one of my favourite font families.

    I wonder what it’d be like with ‘my’ the same size as ‘life’.

  7. liam says:

    It looks amazing, nice work. Particularly love it on that purple background, really adds something to it :) Good job!

  8. Paul says:

    Terrific. Simple and elegant. I really need to improve my Illustrator skills, it really seems like the best choice for these kinds of designs.

  9. Very nice and detailed tutorial, You must be an expert of your field…Great Work.

  10. Wes says:

    On the purple background, it looks perfect! I renew my appreciation for logo design with every step. Thanks!

  11. capeplates says:

    The purple has it – brilliant

  12. Awesome once again. Do you use a pen tablet at all?

  13. Beautiful looking logo there, and a good tutorial of how you got there.

  14. Graham says:

    Great logo design and really useful tutorial.
    It’s great to see that you start off with pen/pencil and paper first, that’s the way good design should be done, ideas before technique. It shows that you are thinking about communicating the essence of the business you are creating the logo for rather than just doodling and designing for designs sake.

  15. Bruno says:

    Great tutorial and logo!
    It´s similar to my work process.
    But my clients always ask for 3 options.

  16. Janko says:

    Awesome tutorial and even better logo!!!

  17. Melek says:

    love how you modified the fonts to fit in nicely with each other. gives it that refined, finished look. the crescent moon shape is the kicker that really gives it personality.

    i bet the client loved it.

  18. Greg says:

    Love the logo and the tutorial!!

    It is great to see another’s approach to logo design and it is interesting to see that your approach is similar to my own.

    Usually during the logo design process, other ideas/elements will come to mind so I end up with more variations than the client asks for.

    Anyway, the “myNiteLife” has a great look and feel………Super job!!!!!

  19. Hello from a fellow Sheffielder! The logo looks great, but I’m looking forward to the release of the MyNightlife project even more :)

  20. elsa961 says:

    Yeah, real nice work!

  21. logo design can be really difficult, i think you made a really good job of it, good information as well thanks. good luck with the site

    Max | Design Shard

  22. PekeniaVi says:

    :) simplicity, awesome!

  23. Erika says:

    I think it was awesome, and I’d love to see a final compilation of the company’s collaterals altogether so that we could get a better view of just how the logo fits into play.

    I will say this, though – the N’s serif sticks a little too far into the negative space on the moon, and that ruins it a little for me.. as in, if you drew a circular path from the bottom of the moon around clockwise up to the top, the N would break that path.

    Lovely work, though!

  24. Claudio says:

    Very nice logo. When I was looking at your process of creating a logo, it was like looking at my own process of creating one.

    The steps are pretty much the same, from paper skecthes, to the extensive typo testing, etc.

    very nice work.

  25. I like it, particularly the purple in the final graphic.

  26. Onz says:

    Love it!

  27. sunjester says:

    all that drawing you did and didnt use the good ones….

  28. Tomek says:

    Very nice! Love to see how it was born :-)

  29. frank says:

    Nice work. Thanks for sharing your process. It’s always good to see how other designers work.

  30. ed@dupe says:

    Great article. At first I wasn’t sure if the crescent worked or not, but I think it’s a necessary feature, nicely done.

    Thanks so much for sharing

  31. Spence says:

    Very nice indeed, thanks for sharing.

  32. Simon says:

    You have done a good job in breaking out the design process. I love the fact that you started with sketches but would love to have heard more from you about brain storming design ideas and at least some market testing. Overall you have done a really nice job and the logo is well brandable.

  33. Erika says:

    Love the logo and the whole process! Thanks for sharing!

  34. bgtobe says:

    Excellent as always. Thank you.

  35. Spyou says:

    You guys rocks.

    As usual, excellent tutorials.

    Cheers

  36. sachin khobragade says:

    Nice tutorial, thnx for sharing
    keeo it up…..

  37. Really great tutorial, really informative, particularly bits like the ‘temp circle’, techniques like that are invaluable.

  38. Lovely tutorial, super!!!

  39. Claire says:

    Love it, especially the colours.

  40. really really great. i love how you made that logo ;)

  41. Very nice explaination of such important aspects that are considerable in the Logo Design process. Also with some great inspirations for the people who really want to know how to design a logo.

  42. adam says:

    Great effect. Perfectly and simple logo.

  43. DarkWolf says:

    Yeah, this tut make my day. Very beautiful effect! Thanks for the advices!

  44. eric says:

    Very cool! I’m also primarily a video editor so it was nice to get a glimpse into someone else’s process

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